Simplicity marketing — End brand complexity, clutter and confusion
نویسندگان
چکیده
منابع مشابه
Complexity, simplicity, and epidemiology.
It should be stressed that although many phenomena are complex, 15 the concept of ‘complexity’ is more specific. Complexity is the study of complex adaptive systems. These have been defined as ‘a collection of individual agents with freedom to act in ways that are not always totally predictable, and whose actions are interconnected so that one agent’s actions changes the context for other agent...
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ژورنال
عنوان ژورنال: Interactive Marketing
سال: 2001
ISSN: 1463-5178,1478-0844
DOI: 10.1057/palgrave.im.4340128